Privacy Policy

1. Who We Are

Fresh Map is a local food discovery platform operated by Ethan Bhageloe, based in Florida. This Privacy Policy explains what we collect, how we use it, and the choices you have. If you have questions, contact us at hello@freshmap.app.

2. What Data We Collect

When you create an account:

• Your name and email address
• Your password (stored encrypted — we never see it in plaintext)
• Food preferences and vendor type interests you select during signup
• Whether you opted in to marketing emails

When you use Fresh Map:

• Search queries and filters you apply
• Vendor profiles you view
• Your approximate location, if you use the "Near Me" feature (browser geolocation — you must grant permission)

When you submit a vendor listing request:

• Business name, type, email, phone, address, website
• Food standards and tags you describe
• Your submission is stored and reviewed by our team before any listing goes live

When you submit an email on the homepage:

• Your email address

3. How We Use Your Data

• To create and manage your account
• To personalize your search results based on your food preferences
• To send you a weekly "What's Fresh" newsletter, if you opted in
• To notify you when new vendors join your area, if you signed up on the homepage
• To improve Fresh Map based on how people use it

We do not use your data to make automated decisions that produce legal or similarly significant effects about you.

4. Marketing Emails

If you opted in to marketing emails during signup, we may send you a weekly newsletter with new vendors, seasonal food news, and Fresh Map updates.

Every marketing email identifies us as the sender and includes a one-click unsubscribe link. You can also unsubscribe by updating your account settings or emailing us. We honor all opt-out requests promptly, consistent with the CAN-SPAM Act. We do not send you marketing email you did not ask for.

5. Who We Share Data With

We do not sell, rent, or trade your personal information, and we do not "sell" or "share" it for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act. Because there is nothing to opt out of, there is no "Do Not Sell" to enable; we nonetheless honor recognized browser opt-out signals such as Global Privacy Control.

We use the following service providers to operate Fresh Map, and they receive only the data needed to perform their function:

• Supabase — database and authentication
• Vercel — website hosting
• Resend — transactional and marketing email delivery

We may also disclose data if required by law, to enforce our Terms, or to protect the rights and safety of our users or the public.

5a. Business Transfers

Fresh Map may be involved in a merger, acquisition, financing, reorganization, or sale of some or all of its assets. In such cases, your personal data — including your name, email address, food preferences, and opt-in status — may be transferred to or acquired by the successor entity as part of that transaction.

We will notify you by email and/or a prominent notice on Fresh Map at least 30 days before your data becomes subject to a materially different privacy policy as a result of such a transaction. Your data will continue to be governed by the privacy policy in effect at the time of transfer until you are notified of any changes.

6. Cookies, Analytics & Do Not Track

Fresh Map uses a small number of cookies and similar technologies (including your browser's local storage). They fall into two groups:

Essential — needed for the site to work:

• A sign-in session cookie from Supabase, so you stay logged in as you move between pages
• Local storage on your own device that remembers the vendors you save and any shopping list you build — this stays in your browser and is not collected by us as a profile

Analytics — helps us understand how Fresh Map is used:

• We use Google Analytics, which sets its own cookies (for example, one named "_ga") to measure things like how many people visit, which pages are popular, and the general region visitors come from. This shows us how Fresh Map is doing in aggregate — we do not use it to advertise to you, and we do not sell the data. You can read how Google handles information from sites that use its tools at Google's partner-sites policy, and you can opt out of Google Analytics on every website using Google's opt-out browser add-on.

We do not use advertising cookies, cross-site tracking pixels, or third-party marketing trackers. Because our audience is in the United States and we neither sell your data nor track you across other websites, we do not display a cookie consent banner — but you can block or delete cookies at any time through your browser settings, and the site will still work for browsing.

Do Not Track. Some browsers can send a "Do Not Track" (DNT) or Global Privacy Control (GPC) signal. Because we do not track you across other companies' websites and do not sell your personal information, there is nothing for these signals to switch off — but we treat a Global Privacy Control signal as a valid opt-out where one applies, and we will not override the preference your browser sends.

7. Location Data

If you use the "Near Me" search feature, your browser will request your device's location. We use this only to sort vendors by distance from your current position. We do not store your precise location. You can deny location access at any time through your browser settings.

8. Data Security

We use reasonable technical and organizational measures to protect your data, including encryption of passwords and access controls through our service providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If we ever experience a data breach affecting your personal information, we will notify you as required by Florida's Information Protection Act and other applicable law.

9. Data Retention

We keep your account data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required by law to retain it.

10. Your Privacy Rights

Regardless of where you live, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your account and data
• Opt out of marketing emails at any time

Depending on your state of residence (for example, under California's CCPA/CPRA), you may have additional rights. We extend the core rights above to all users. To exercise any of them, email us at hello@freshmap.app, and we will respond within the timeframe required by law. We will not discriminate against you for exercising your rights.

11. Children's Privacy

Fresh Map is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a notice on Fresh Map. The effective date at the top of this page reflects when the policy was last updated.

13. Contact

Questions or concerns about your privacy? Email us at hello@freshmap.app.